Performance Marketing is all about the customer end results. What the customer is doing is doing at the end when he reaches the website.
- Leads
- Installs
- Signups
- Registrations
- Conversions
- Subscriptions
Photo by Lukas Blazek from pexels
Examples:
It might be how many users purchased the product on your website, how many users registers on your website, how many users subscribed on your email subscription.
Why business use performance marketing and Performance Marketers are required?
Business use performance marketing to measure the end results of the customer
Mainly business use performance marketing to measure the leads, sales, return on investment, budget control, feedback and scalable growth.
To set a clear goal in performance marketing you must use the following steps,
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return On Ad Spend (ROAS)
There are following different channels in performance marketing.
When the customer has the high intent, he will use the keyword and search on the Google, finally landing on the website either by Google search ads, Google display ads, or Google remarketing ads.
Google Ads
Google Search Ads
Google Display Ads
Google Remarketing Ads
Meta Ads
Facebook Ads
Instagram Ads
YouTube Ads
Email Marketing
Affiliate Marketing
Native Ads
To create ads and offers in Performance Marketing
Ad Creatives with unique selling point
Images
Videos
Copy
A Strong offer is either the Discount, Free trial or Lead Magnet
A landing page should be optimized for conversions.
Track everything in Analytics.
How many visitors comes to the site, how many users clicked on the buttons and how many users gets connected and how many users gets converted.
Google Analytics
Facebook pixel analytics
Google conversions
Facebook conversions
Conversion API’s
CRM Systems
Once you find your campaign is working, you can increase the budget of your campaign , expand the audience networks, create and launch similar ad creatives and test with new platforms
You first analyze your reporting and your data speaks
You stop running, ads with no creatives
You stop running, ads with low conversions and lowest CPA
Improve headline or offer before targeting
